Capri Magenta

Now you can jump start a dead car battery without regular jumper cables. This portable jumper is easy to use. Just plug the small piece into the cigarette lighter of the car with the working battery, (make sure to keep the vehicle running so you don’t' drain the battery), and plug the large piece into the cigarette lighter of the car with the dead battery. Flip the switch to "Charge", and before you know it, the dead battery is able to start up again. Just as effective as jumper cables, but much easier to store in your vehicle.

For the nearly all of their first fifty years of existence, Camel Cigarettes sat at the top of the marketplace. But a shift in consumer tastes toward filter cigarettes, begining in the late 1950s, led to a slow erosion of Camel's market share. To stem this loss, R.J. Reynolds began one of the most clever and effective campaigns in advertising history. On its 75th anniversary in 1988 a suave, new character appeared in the Camel Advertising: Joe Camel. This began the most recent chapter in a tradition of fine advertising started by R.J. Reynolds himself. This book documents the Camel advertising from 1964 to 1995. In addition to traditional posters and signs, these years saw the introduction of hundreds of premiums and merchandise bearing the Camel logos that have found their way into collections of tobacco memorabilia around the world. Each piece is illustrated in full color and current values are given to help the collector.